
-
Sub sinks Morocco as Nigeria are crowned African football queens
-
Bournemouth stroll past Everton in Premier League friendly
-
Thailand says open to 'dialogue' with Cambodia to end conflict
-
England sweat on Stokes' bowling fitness in bid for India series win
-
Powerhouse Gyokeres can give Arsenal missing edge
-
Britain leads calls for airdrops as Gaza hunger crisis deepens
-
Ecuador deports more than 800 Colombian inmates as Bogota cries foul
-
Arsenal sign Swedish international Viktor Gyokeres
-
Spain's pioneers 'knocking down walls' with run to Euro 2025 final
-
Greece asks for EU help in battling wildfires
-
Rahul and Gill frustrate England in fourth Test after Stokes century
-
Norris reassured by pole after Belgian Grand Prix 'worries'
-
England ready to meet challenge of 'fantastic' Spain in Euro 2025 final
-
US migrant raids spark boom for private detention providers
-
'Make America Gay Again': Amsterdam pride gets political
-
Over 600 malnourished children die in six months in Nigeria: MSF
-
Hamilton holds hands up after 'unacceptable' qualifying
-
Norris on pole as McLaren lock-out front row at Belgian Grand Prix
-
Johannesburg to host first LIV Golf event in Africa
-
Pogacar on cusp of fourth Tour title as Groves solos to stage 20 win
-
Motor rally accident kills three spectators in France
-
Lando Norris claims pole for Belgian Grand Prix
-
'Famine', 'starvation': the challenges in defining Gaza's plight
-
Stokes ends two-year wait for Test hundred before Gill holds firm for India
-
Australian Groves wins penultimate Tour stage, Pogacar in yellow
-
Root has no interest in Tendulkar run-record hype
-
Too early to judge Gill and his young India team, says Dev
-
Liverpool beaten 4-2 by AC Milan in Hong Kong pre-season friendly
-
NASA says it will lose about 20 percent of its workforce
-
Farrell says win over Australia 'what dreams are made of'
-
Trump plays golf in Scotland as protesters rally
-
Stokes ends two-year wait for Test hundred before India collapse in fourth Test
-
Lions stage stunning comeback to beat Wallabies and win series
-
Thai-Cambodia clashes spread along frontier as death toll rises
-
Stokes ends two-year wait for Test hundred as England press for India series win
-
Liverpool to remember Jota with permanent tribute
-
'We are neighbours': fleeing Thais and Cambodians call for peace
-
Verstappen begins new Red Bull era with Belgian sprint win
-
French left urges Macron to act over US plan to destroy contraceptives
-
Howe confident Isak will stay at Newcastle despite transfer talk
-
Belgian region grapples with forever chemical scandal
-
New-look Australia focused on LA 2028 at swimming worlds
-
China urges global consensus on balancing AI development, security
-
David's century sparks Aussies to T20I clincher over WIndies
-
Death toll rises in Thai-Cambodian clashes despite ceasefire call
-
China prodigy takes on swimming world aged 12
-
UN gathering eyes solution to deadlocked Palestinian question
-
Polls open in Taiwan's high-stakes recall election
-
'Alien' lands at Comic-Con
-
Top footballers afraid to speak out against playing too many games: FIFPro chief
RBGPF | -1.52% | 73.88 | $ | |
SCU | 0% | 12.72 | $ | |
CMSD | 0.17% | 22.89 | $ | |
BCC | 1.94% | 88.14 | $ | |
SCS | 0.66% | 10.58 | $ | |
NGG | -0.11% | 72.15 | $ | |
GSK | -0.68% | 37.97 | $ | |
RELX | -1.86% | 52.73 | $ | |
RIO | -1.16% | 63.1 | $ | |
CMSC | 0.24% | 22.485 | $ | |
BCE | -0.95% | 24.2 | $ | |
RYCEF | -0.3% | 13.2 | $ | |
JRI | -0.46% | 13.09 | $ | |
VOD | -0.79% | 11.43 | $ | |
AZN | -1.4% | 72.66 | $ | |
BP | 0.22% | 32.2 | $ | |
BTI | -0.71% | 52.25 | $ |

Apple, defying the times, stays quiet on AI
Resisting the hype, Apple defied most predictions this week and made no mention of artificial intelligence when it unveiled its latest slate of new products, including its Vision Pro mixed reality headset.
Generative AI has become the tech world's biggest buzzword ever since Microsoft-backed OpenAI released ChatGPT late last year, revealing the capabilities of the emerging technology.
ChatGPT opened the world's eyes to the idea that computers can churn out complex, human-level content using simple prompts, giving amateurs the talents of tech geeks, artists or speechwriters.
Apple has laid low as Microsoft and Google raced out announcements on how generative AI will revolutionize its products, from online search to word processing and retouching images.
During the recent earnings season, tech CEOs peppered mentions of AI into their every phrase, eager to reassure investors that they wouldn't miss Silicon Valley's next big chapter.
Apple has chosen to be much more discreet and, in its closely watched keynote address to the World Developers conference in California, never once mentioned AI specifically.
"Apple ghosts the generative AI revolution," said a headline in Wired Magazine after the event.
- 'Not necessarily AI?' -
Arguments vary on why Apple has chosen a more subtle approach.
For one, Apple follows other critics who have long been wary of the catchall "AI" term believing that it is too vague and unhelpfully evokes dystopian nightmares of killer robots and human subjugation to machines.
For this reason, some companies –- including TikTok or Facebook's Meta –- roll out AI innovations, but without necessarily touting them as such.
"We do integrate it into our products [but] people don't necessarily think about it as AI," Apple CEO Tim Cook told ABC News this week.
Indeed, AI was actually very much part of Apple's annual jamboree on Monday, but it required a level of technical know-how to notice.
In one instance, Apple's head of software said "on-device machine learning" would enhance autocorrect for iPhone messaging when he could have just as well said AI.
Apple's autocorrect innovation drew giggles with the promise of iPhones no longer correcting common expletives.
"In those moments where you just want to type a 'ducking' word, well, the keyboard will learn it, too," said Craig Federighi.
Autocorrect will also learn from your writing style, helping it guide suggestions, using AI technology similar to what powers ChatGPT.
In another example, a new iPhone app called Journal, an interactive diary, would use "on-device machine learning... to inspire your writing," Apple said, again not referring to AI when other companies would have.
But AI will also play a major role in the Vision Pro headset when it is released next year, helping, for example, generate a user's digital persona for video-conferencing.
- 'Not much effort' -
For some analysts, the non-mention of AI is an acknowledgement by Apple that it lost ground against rivals.
"They haven't put much effort into it," independent tech analyst Rob Enderle told AFP.
"I think they just kind of felt that AI was off into the future and it wasn't anything surprising," he added.
The glitchy performance of Apple's chatbot Siri, which was launched a decade ago, has also fed the feeling that the smartphone giant doesn't get AI.
"I think most people would agree that Apple lost its edge with Siri. That's probably the most obvious way they fell behind," said Insider Intelligence principal analyst Yory Wurmser.
But Wurmser also insisted that Apple is primarily a device company and that AI, which is software, will always be "the means rather than the ends for a great user experience" on its premium devices.
In this vein, for analyst Dan Ives of Wedbush Securities, the release of Apple's Vision Pro headset was in itself an AI play, even if it wasn't explicitly spelled out that way.
"We continue to strongly believe this is the first step in a broader strategy for Apple to build out a generative AI driven app ecosystem" on the Vision Pro, he said.
W.Lapointe--BTB