Volkswacht Bodensee - Harry Styles fans to splash over £1 bn on London concerts: Barclays

The British bank said the figure, which is similar to estimates it gave for Taylor Swift's UK tour in 2024 and the Oasis UK reunion last year, highlighted "the rise of concert tourism".

"Harry Styles' Wembley residency is set to deliver a significant boost to London," Barclays' head of hospitality and leisure, Rich Robinson, said in a statement.

"It also underlines consumers' growing appetite for memorable experiences, as people increasingly prioritise events that feel personal, meaningful and worth travelling for."

Fan spending across the 12 Styles concerts at the London stadium is set to total £1.06 billion, or £981 per person, despite inflationary pressures.

Alongside buying tickets, those attending are due to spend on average hundreds of pounds on food, drinks, outfits and official merchandise, Barclays estimated.

Styles kicked off his "Together, Together" tour in Amsterdam on Saturday ahead of performing across the globe, including in New York, Sao Paulo and Sydney.

The 32-year-old Briton burst onto the pop scene at the age of 16 thanks to the X-factor talent show that led him to front boy band One Direction.

The artist's solo career has cemented his status as one of the world's biggest pop stars, thanks to smash hits "Watermelon Sugar", "Sign of the Times" and "As It was".

L.Maurer--VB